55.7.
The Legislature finds and declares both of the following:(a) Unjustified differences in similar products that are traditionally marketed either for girls or for boys can be more easily identified by the consumer if similar items are displayed closer to one another in one, undivided area of the retail sales floor.
(b) Keeping similar items that are traditionally marketed either for girls or for boys separated makes it more difficult for the consumer to compare the products and incorrectly implies that their use by one gender is inappropriate.
55.8.
(a) A retail department store shall maintain one, undivided area of its sales floor where, if it sells childcare articles, all childcare articles, regardless of whether a particular item has traditionally been marketed for either girls or for boys, shall be displayed. (b) A retail department store shall maintain one, undivided area of its sales floor where, if it sells children’s clothing, all clothing for children, regardless of whether a particular item has traditionally been marketed for either girls or for boys, shall be displayed.
(c) A retail department store shall maintain one, undivided area of its sales floor where, if it sells toys, all toys, regardless of whether a
particular item has traditionally been marketed for either girls or for boys, shall be displayed.
(d) This section shall only apply to retail department stores with 500 or more employees.
(e) Beginning on January 1, 2023, a retail department store that fails to correct a violation of this section within 30 days of receiving written notice of the violation from the Attorney General is liable for a civil penalty of one thousand dollars ($1,000) which may be assessed and recovered in a civil action brought in the name of the people of the State of California by the Attorney General in any court of competent jurisdiction.
(f) For purposes of this section:
(1) “Childcare articles” means any product designed or intended by the manufacturer to facilitate
sleep, relaxation, or the feeding of children, or to help children with sucking or teething.
(2) “Clothing” means any wearing apparel, worn for any purpose, including under and outer garments, shoes, and accessories composed primarily of woven material, natural or synthetic yarn, fiber, or leather or similar fabric.
(3) “Toys” means all products designed or intended by the manufacturer to be used by children when they play.