Corrected
July 07, 2022 |
Amended
IN
Assembly
June 22, 2022 |
Amended
IN
Assembly
June 06, 2022 |
Amended
IN
Senate
May 19, 2022 |
Amended
IN
Senate
March 29, 2022 |
Introduced by Senator Pan (Coauthors: Assembly Members Irwin and McCarty) |
February 16, 2022 |
Existing law places restrictions on the marketing of cannabis and cannabis products, including requiring that all advertising and marketing accurately and legibly identify the licensee and prohibiting advertising or marketing placed in broadcast cable, radio, print, and digital communication unless at least 71.6% of the audience is reasonably expected to be 21 years of age or older.
This bill, on and after January 1, 2024, would require print advertisements and written internet advertisement displays that promote cannabis, a cannabis product, or a cannabis brand, as defined, to include the pictorial or graphic element and the rotating warnings in a manner similar to what is required on the labels, to cover at least 15% of the face of the advertisement. The bill would also require the rotating warnings for radio, television, and video advertisement,
whether in traditional media or online, that promote cannabis, a cannabis product, or a cannabis brand, as specified.
(2)
(2)Until the brochure specified in subdivision (a) is developed, a retailer, microbusiness, or person delivering cannabis or cannabis products to a new consumer shall provide the consumer with a full-page flyer that includes the full text of the warnings listed in paragraph (5) of subdivision (a) of Section 26121, printed in at least 12-point type, at the time of first purchase or delivery. The flier delivered pursuant to this paragraph shall not include any advertising or promotional material and shall include the heading “Health Warning from the State of California.”
(a)On and after January 1, 2025, in addition to the warning required in Section 26120, cannabis or a cannabis product, other than those for topical use, shall include a warning label that meets the following requirements:
(1)The warning shall cover at least one-third of the front or principal face of a product.
(2)The warning shall be in the largest type that fits in a label covering one-third of the front or principal face of a product package, using at least 12-point black type whenever feasible.
(3)The background shall be bright yellow.
(4)Employ a pictorial or graphic element appropriate to the message.
(5)Use a mandated rotating warnings approach where batches of products are equally divided between the following messages:
(A)WARNING: Do not buy illegally sold cannabis as it is more likely to contain unsafe additives or harmful contaminants such as mold or pesticides.
(B)WARNING: Do not use if pregnant or breastfeeding. Exposure to cannabis during pregnancy may harm your baby’s health, including causing low birth weight.
(C)WARNING: Cannabis use may contribute to mental health problems, including psychotic disorders such as schizophrenia. Risk is greatest for frequent users and when using products with high THC levels.
(D)WARNING: Cannabis use may contribute to mental health problems, including increased thoughts of suicide and suicide attempts. Risk is greatest for frequent users.
(E)WARNING: Driving while under the influence of cannabis is a DUI. Cannabis use increases your risk of motor vehicle crashes.
(F)WARNING: Not for Kids or Teens! Starting cannabis use young or using frequently may lead to problem use and, according to the U.S. Surgeon General, may harm the developing brain.
(G)WARNING: The higher the THC content, the more likely you are to experience adverse effects and impairment. THC may cause severe anxiety and disrupt memory and concentration.
(H)For inhaled cannabis products, in addition to the warnings in subparagraphs (A) to (G), inclusive, the rotating warning shall include both of the following:
(i)WARNING: Smoking cannabis may make breathing problems worse.
(ii)WARNING: Prolonged use of cannabis products may cause recurrent, severe nausea and vomiting.
(I)For edible cannabis products only, in addition to the warnings in subparagraphs (A) to (G), inclusive, the rotating warning shall include: WARNING: It can take up to 4 hours to feel the full effects from eating or drinking cannabis. Consuming more within this time period can result in more adverse effects that may require medical attention.
(b)(1)The department shall publish proposed implementation regulations for this section, including pictorial designs, on or before January 1, 2024, and shall publish final regulations on or before July 1, 2024.
(2)On or before January 1, 2030, and every five years thereafter, the department, in consultation with the State Department of Public Health and the University of California, including the University of California San Francisco Center for Tobacco Control Research and Education, shall either recertify the warnings required in paragraph (5) of subdivision (a) or provide updated warning label language and designs that accurately reflect the state of the evolving science on cannabis health effects and on effective communication of health warnings. The revisions shall not diminish the prominence of the warnings.
(3)To inform the revisions required pursuant to paragraph (2), the Legislature recommends, and the department may, use research funded pursuant to subdivision (b) of Section 34019 of the Revenue and Taxation Code that evaluates labeling and packaging and, in conformance with the provisions of that subdivision, may commission new research to assess the efficacy of the warnings required by this section and approaches to identify future best practices for cannabis health warning labels that are most effective in changing knowledge and intent to consume or consumption, especially of youth and during pregnancy.
(c)Cannabis or cannabis products manufactured before July 1, 2024, may be sold before July 1, 2025, without the labeling required by this section.
(a)Print advertisements and written internet advertisement displays, including on mobile web and social media, promoting cannabis, cannabis products, or a cannabis brand that are purchased by a licensee, a cannabis service, or an advertiser on behalf of a licensee or cannabis service, shall meet all of the following requirements:
(1)Contain one of the pictorial or graphic elements, as specified in paragraph (4) of subdivision (a) of Section 26121.
(2)Contain one of the health warnings specified in paragraph (5) of subdivision (a) of Section 26121, or established in regulation by the department pursuant to paragraph (2) of subdivision (b) of Section 26121. The purchaser shall rotate the warnings used such that all required warnings are used, to the extent possible, in an equal distribution.
(3)Cover at least 15 percent of the advertisement in the upper right corner and be oriented in the same direction as the principal text.
(4)Have a bright yellow background.
(b)Radio advertisements promoting cannabis, cannabis products, or a cannabis brand that are purchased by a licensee, a cannabis service, or an advertiser on behalf of a licensee or cannabis service shall have a warning statement read aloud clearly at the same volume and pace as the rest of the advertisement. Warnings pursuant to this subdivision
shall use a mandated rotating warnings approach where each company’s advertisements are equally divided between the applicable warnings specified in paragraph (5) of subdivision (a) of Section 26121 or established in regulation by the department pursuant to paragraph (2) of subdivision (b) of Section 26121, although a given creative may use a single randomly selected message.
(c)Television and video advertisements, in traditional media or an internet promotional content, including on mobile web and social media, promoting cannabis, cannabis products, or a cannabis brand, that are purchased by a licensee, a cannabis service, or an advertiser on behalf of a licensee or cannabis service, shall have a warning simultaneously read and legibly displayed on-screen with a yellow background. Warnings pursuant to this subdivision shall use a
mandated rotating warnings approach where each company’s advertisements are equally divided between the applicable warnings specified in paragraph (5) of subdivision (a) of Section 26121 or established in regulation by the department pursuant to paragraph (2) of subdivision (b) of Section 26121,
although a given creative may use a single randomly selected message.
(d)For purposes of this section, the following definitions apply:
(1)“Cannabis brand” means a mark, name, or device used by a licensee or other party to denote a line of cannabis or cannabis products for marketing purposes.
(2)“Cannabis service” means a business that is not itself a licensee, but that interfaces with consumers on behalf of licensees, including by providing a platform to locate retailers or request delivery.
(e)A cannabis service, or an advertiser purchasing advertising on behalf of a licensee or cannabis service, that violates this section shall be
subject to penalties pursuant to Section 26031.5.
(f)This section shall become operative on January 1, 2024.