12305.88.
(a) (1) By March 1, 2024, the State Department of Social Services shall issue a request for proposals for a three-year, grant-based program to support outreach and education to encourage immigrants to become in-home supportive services (IHSS) providers. The department shall award program grants by July 1, 2024.(2) The department shall select grantees based on criteria established pursuant this section, and any other relevant criteria developed by the department in consultation with stakeholder representatives described in subdivision (c). Eligible grantees shall include nonprofit, community-based agencies that engage with immigrant populations, counties administering the IHSS program, county public authorities, and labor representatives.
Eligible activities may include, but are not limited to, the following:
(A) Developing educational and outreach materials, including materials in target population native languages, that include, but are not limited to, the following:
(i) Promotion of IHSS job and career opportunities, including the value of this profession.
(ii) Job duties and responsibilities of IHSS providers.
(iii) Monetary and employment benefits.
(iv) Pathways and available training for IHSS employment.
(v) Family and community impact, including the ability to care for a loved one.
(B) Developing and executing marketing strategies. Eligible activities may include, but are not limited to, the following:
(i) Use of traditional media, ethnic media, and social media for marketing and promotion.
(ii) Out-of-home and digital advertising, such as bus advertisements, billboards, social media and internet website advertisements, and newspapers.
(C) Providing community outreach workers to provide information, recruit prospective IHSS providers, and assist them in applying.
(D) A digital or telephonic mechanism for prospective IHSS providers to submit questions and receive answers.
(b) (1) (A) The department shall
require grantees to report, no less than semiannually, on the outcomes achieved by this outreach campaign, including, but not limited to, activities and methods utilized to reach and recruit providers, where and how prospective providers are getting information and what gaps exist for them in learning about becoming a provider, the number of individuals served, and any barriers to recruitment. To the extent possible, the department shall identify the number of new IHSS providers recruited. The department shall consult with stakeholders pursuant to subdivision (c) to identify the most cost-effective and efficient method for determining newly recruited IHSS providers.
(B) If implementation of this paragraph results in additional workload for counties, this paragraph shall be implemented only to the extent that funding for its purposes is provided in the state budget.
(2) (A) The department shall report to the Legislature on the effectiveness of the outreach program, including the aggregated data provided by grantees pursuant to subdivision (A) of paragraph (1), and an assessment of the extent to which the outreach campaign resulted in an increase in the IHSS workforce. The report shall be submitted no later than six months from the conclusion of the program.
(B) A report submitted pursuant to this paragraph shall be submitted in accordance with Section 9795 of the Government Code.
(c) The department shall consult with stakeholders in the development of the outreach program and reporting requirements, including, but not limited to, the following:
(1) Immigrant service organizations.
(2) Aging and disability
advocates.
(3) The California Association of Public Authorities.
(4) The County Welfare Directors Association of California.
(5) Provider representatives.
(6) Marketing firms with experience in multicultural communications and advertising.
(7) Other agencies, as appropriate.
(d) The establishment of the grant-based outreach and education program pursuant to this section shall be contingent upon appropriation by the Legislature for that purpose.
(e) This section shall remain in effect only until January 1, 2028, and as of that date is repealed.