84503.3.
(a) An advertisement regarding a ballot measure, disseminated by a political party or candidate-controlled committee, that is a mass mailing or a print advertisement designed to be distributed personally shall include a disclosure area on the outside display surface of the mass mailing or print advertisement that reads as follows: “Paid for by [name of the committee that paid for the advertisement].” The text shall be in an Arial Narrow equivalent font with a type size of at least 10-point in a color or print that contrasts with the background so that it is easily read.(b) An advertisement regarding a ballot measure, disseminated by a committee other than a political
party or candidate-controlled committee, that is a mass mailing or a print advertisement designed to be distributed personally shall include a disclosure area on the largest page of the mass mailing or print advertisement that satisfies all of the following requirements:
(1) The disclosure area shall have a solid white background so as to be easily legible, and shall be in a printed or drawn box on the bottom of the page that is set apart from any other printed matter. All text in the disclosure area shall be black in color. The text in the disclosure area shall be written in the same direction as the text or graphics on the majority of the page that has the disclosure.
(2) The text “Ad Paid for by a Committee whose Top Funders are:” shall be located at the top of the disclosure
area and centered horizontally in the disclosure area. The text shall be in an Arial Narrow equivalent font with a type size of at least 12-point for advertisements smaller than 93 square inches and at least 14-point for advertisements that are equal to, or larger than, 93 square inches.
(3) Immediately below the text described in paragraph (2) shall be the names of the identifiable contributors who have made the three largest cumulative contributions to the committee that paid for the advertisement. The identifiable contributors shall each be disclosed on a separate horizontal line, in descending order, beginning with the identifiable contributor who made the largest cumulative contributions on the first line. The name of each of the identifiable contributors shall be centered horizontally in the disclosure area. The text shall
identify each identifiable contributor in an Arial Narrow equivalent font with a type size of at least 10-point for advertisements smaller than 93 square inches and at least 12-point for advertisements that are equal to, or larger than, 93 square inches.
(A) If the advertisement is four inches tall or less, it need only show the names of the identifiable contributors who have made the two largest cumulative contributions.
(B) If the advertisement is three inches tall or less, it need only show the name of the identifiable contributor who made the largest cumulative contributions, and the text required by paragraph (2) shall read “Ad Paid for by a Committee whose Top Funder is.”
(4) The text “Paid for by [name of the
committee that paid for the advertisement]” shall be located at the bottom of the disclosure area and shall be in an Arial Narrow equivalent font with at least 8-point type size for pages smaller than 93 square inches and at least 10-point type size for pages that are equal to, or larger than, 93 square inches.
(5) If there are fewer than three identifiable contributors to the committee that paid for the advertisement, the disclosure shall be adjusted accordingly to disclose the qualifying identifiable contributors, if any. If the committee does not have any identifiable contributors, the disclosures described in paragraphs (2) and (3) are not required.
(6) In addition to the requirements specified in paragraphs (1) to (5), inclusive, committees subject to Section 84223 shall
include, immediately below the text described in paragraph (3), the text “Funding Details At [insert Commission Internet Web site address with information required to be posted pursuant to Section 84223].” The text shall be in an Arial Narrow equivalent font with at least 10-point type size for advertisements smaller than 93 square inches and at least 12-point type size for advertisements that are equal to, or larger than, 93 square inches. This text shall not be required if the advertisement is five inches tall or less.