1747.08.
(a) Except as provided in subdivision (c), no person, firm, partnership, association, or corporation that accepts credit cards or debit cards for the transaction of business shall do any of the following, whether in person or through an operator of a commercial Internet Web site or online service:(1) Request, or require as a condition to accepting the credit card or debit card as payment in full or in part for goods or services, the cardholder or debit cardholder to provide any personal identification information.
(2) Request, or require as a condition to accepting the credit card or debit card as payment in full or in part for
goods or services, the cardholder or debit cardholder to provide personal identification information, which the person, firm, partnership, association, or corporation accepting the credit card or debit card collects, causes to be collected, or otherwise records upon the credit card or debit card transaction template or otherwise.
(3) Utilize, in any credit card or debit card transaction, a credit card or debit card template which contains spaces specifically designated for filling in any personal identification information of the cardholder or debit cardholder.
(b) For purposes of this section, the following terms have the following meanings:
(1) “Personal identification information,” means information concerning
the cardholder or debit cardholder, other than information set forth on the credit card or debit card, and including, but not limited to, the cardholder’s or debit cardholder’s address and telephone number.
(2) “Operator” means a person or entity and any and all affiliated corporate entities that own owns an Internet Web site or online service and that accepts a credit card or debit card for the transaction of business from a cardholder or debit cardholder residing in California. “Operator” does not mean the state, a
county, city, city and county, or any other public agency.
(c) Subdivision (a) does not apply in the following instances:
(1) If the credit card or debit card is being used as a deposit to secure payment in the event of default, loss, damage, or other similar occurrence, or as part of a layaway transaction.
(2) Cash advance transactions.
(3) If any of the following applies:
(A) The person, firm, partnership, association, or corporation accepting the credit card or debit card is contractually
obligated to provide personal identification information in order to complete the credit card or debit card transaction.
(B) The person, firm, partnership, association, or corporation accepting the credit card or debit card in a sales transaction at a retail motor fuel dispenser or retail motor fuel payment island automated cashier uses the ZIP Code information solely for prevention of fraud, theft, or identity theft.
(C) The person, firm, partnership, association, or corporation accepting the credit card or debit card is obligated to collect and record the personal identification information by federal or state law or regulation.
(D) The person, firm, partnership, association, or corporation, including the operator of
a commercial Internet Web site or online service, accepting the credit card or debit card in a business transaction uses the personal identification information solely for the detection, investigation, or prevention of fraud, theft, or identity theft. An operator of a commercial Web Site or online service accepting the credit card or debit card shall destroy or dispose of the personal identification information in a secure manner after it is no longer needed for the prevention of fraud, theft, or identity theft. An operator of a commercial Web Site or online service may not share the personal identification information with any other operator of a commercial Internet Web site or online service.
theft, criminal activity, or enforcement of terms of sale.
(E) The cardholder is advised, or it is apparent, that the provision of personal identification information is not a condition to accepting the credit card or debit card as payment in full or in part for goods or services and the cardholder has consented to the collection of the personal identification information.
(4) If personal identification information is required for a special purpose incidental but related to the individual credit card or debit card transaction, including, but not limited to, information relating to shipping, delivery, servicing, sales
documentation, or installation of the purchased merchandise, or for special orders.
(d) This section does not prohibit any person, firm, partnership, association, or corporation from requiring the cardholder or debit cardholder, as a condition to accepting the credit card or debit card as payment in full or in part for goods or services, to provide reasonable forms of positive identification, which may include a driver’s license or a California state identification card, or where one of these is not available, another form of photo identification, provided that none of the information contained thereon is collected or recorded on the credit card or debit card transaction template or otherwise. If the cardholder or debit cardholder pays for the transaction with a credit card or debit card number and does not make
the credit card or debit card available upon request to verify the number, the cardholder’s or debit cardholder’s driver’s license number or identification card number may be recorded on the credit card or debit card transaction or otherwise.
(e) This section does not prohibit any person, firm, partnership, association, or corporation, including the operator of a commercial Internet Web site or online service, from collecting or using personal identification information if the operator maintains or its affiliated corporate entities maintain an account associated with the credit cardholder or
debit cardholder and if the cardholder provides personal information as part of the establishment, updating, or maintenance of that account.
(f) Any person who violates this section shall be subject to a civil penalty not to exceed two hundred fifty dollars ($250) for the first violation and one thousand dollars ($1,000) for each subsequent violation, to be assessed and collected in a civil action brought by the person paying with a credit card or debit card, by the Attorney General, or by the district attorney or city attorney of the county or city in which the violation occurred. However, no civil penalty shall be assessed for a violation of this section if the defendant shows by a preponderance of the evidence that the violation was not
intentional and resulted from a bona fide error made notwithstanding the defendant’s maintenance of procedures reasonably adopted to avoid that error. When collected, the civil penalty shall be payable, as appropriate, to the person paying with a credit card or debit card who brought the action, or to the general fund of whichever governmental entity brought the action to assess the civil penalty.
(g) The Attorney General, or any district attorney or city attorney within his or her respective jurisdiction, may bring an action in the superior court in the name of the people of the State of California to enjoin violation of subdivision (a) and, upon notice to the defendant of not less than five days, to temporarily restrain and enjoin the violation. If it appears to the satisfaction of the court that the defendant has, in fact, violated
subdivision (a), the court may issue an injunction restraining further violations, without requiring proof that any person has been damaged by the violation. In these proceedings, if the court finds that the defendant has violated subdivision (a), the court may direct the defendant to pay any or all costs incurred by the Attorney General, district attorney, or city attorney in seeking or obtaining injunctive relief pursuant to this subdivision.
(h) Actions for collection of civil penalties under subdivision
(f) and for injunctive relief under subdivision (g) may be consolidated.
(i) The changes made to this section by Chapter 458 of the Statutes of 1995 apply only to credit card transactions entered into on and after January 1, 1996. Nothing in those changes shall be construed to affect any civil action which was filed before January 1, 1996.