15365.11.
(a) The California Office of Export Development shall develop a rural manufacturing and service export program to be known as the Rural Export Strategy.(b) Rural Export Strategy program outreach activities shall include, but need not be limited to, all of the following:
(1) Identifying and recruiting delegations of potential foreign buyers of products manufactured or produced in rural areas.
(2) Providing information and technical assistance to rural businesses interested in exporting products and services.
(3) Organizing and conducting trade missions for rural businesses through the development of public-private partnerships with local trade organizations.
(4) Conducting market research.
(5) Increasing awareness in rural communities of export services offered by the International Trade and Investment Division of the Trade and Commerce Agency.
(c) The Rural Export Strategy shall provide a means by which current programs and resources provided by or available through state government can be made available to rural manufacturers and service providers so that all regions in California are served.
(d) The Rural Export Strategy shall be developed in collaboration with relevant agencies, organizations, and businesses that serve or are located within rural California, or both, including, but not limited to, economic development councils, private industry councils, rural conservation and development councils, local, state, and federal agencies, Centers for International Trade Development, the California Community Colleges Economic Development Program, and chambers of commerce. The strategy shall use the resources available through these agencies, organizations, businesses, and others that the office determines are appropriate to improve outreach and the availability of state export development programs and resources.
(e) The Rural Export Strategy shall include a cost-effective mechanism to educate the staff in California’s overseas trade offices about products and services available from the state’s rural communities.
(f) In addition to other state business and export development resources, the Rural Export Strategy shall include provisions describing how the California Export Finance Office can be more accessible and more utilized by rural businesses.
(g) The Rural Export Strategy shall be submitted to the California State World Trade Commission for consideration and implementation, where appropriate.