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ACR-99 The Great Wall of Los Angeles.(2011-2012)

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Amended  IN  Senate  August 13, 2012
Amended  IN  Assembly  March 21, 2012

CALIFORNIA LEGISLATURE— 2011–2012 REGULAR SESSION

Assembly Concurrent Resolution
No. 99


Introduced  by  Assembly Member Fuentes

February 06, 2012


Relative to National Coupon Month. the Great Wall of Los Angeles.


LEGISLATIVE COUNSEL'S DIGEST


ACR 99, as amended, Fuentes. National Coupon Month. The Great Wall of Los Angeles.
This measure would recognize September 2012 as National Coupon Month and would acknowledge the value of coupons in achieving significant savings for California’s consumers the importance of the Great Wall of Los Angeles to the people of California and would request that the Department of Transportation erect informational signs on State Highway Route 170, in the County of Los Angeles, directing motorists to the Great Wall of Los Angeles, consistent with the signing requirements for the state highway system and upon receiving donations from nonstate sources sufficient to cover the cost.
Fiscal Committee: NOYES  

WHEREAS, The one-half-mile long mural referred to as the Great Wall of Los Angeles and its adjoining viewing trails and parks are a public monument depicting the stories, from the prehistoric era through the 1950s, of California’s diverse ethnic groups who have historically been underrepresented in public monuments and historical markers; and
WHEREAS, The Great Wall of Los Angeles is a mural that began during the Civil Rights era of the 1970s and 1980s by distinguished University of California, Los Angeles (UCLA) Professor and cofounder of the Social and Public Art Resource Center (SPARC), Judith F. Baco, as part of an effort by the United States Army Corp of Engineers to construct a concrete arroyo in an attempt to control the flooding of the Los Angeles River. The expansive concrete walls provided a blank canvas for artists and community volunteers; and
WHEREAS, The Great Wall of Los Angeles is recognized as a seminal work of public art created during California’s Chicano Mural Art Renaissance, the participants of which highlighted the rich, ethnic diversity of California; and
WHEREAS, The Great Wall of Los Angeles is considered a cultural icon and a tourist destination for local, regional, national, and international visitors; now, therefore, be it
Resolved by the Assembly of the State of California, the Senate thereof concurring, That the Legislature recognizes the importance of the Great Wall of Los Angeles to the people of California, and requests that the Department of Transportation erect informational signs on the southbound portion of State Highway Route 170 leading to the Burbank Boulevard exit, and the northbound portion of State Highway Route 170 leading to the Burbank Boulevard exit, in the County of Los Angeles, directing motorists to the Great Wall of Los Angeles, consistent with the signing requirements for the state highway system and upon receiving donations from nonstate sources sufficient to cover the costs; and be it further
Resolved, That the Chief Clerk of the Assembly transmit copies of this resolution to the Department of Transportation and to the author for appropriate distribution.

WHEREAS, According to the U.S. Mid-Year 2011 Consumer Packaged Goods Coupon Industry Facts Report, in total, consumers saved $2 billion in the first six months of 2011 by using coupons; and

WHEREAS, In the first half of 2011, coupon redemption volume reached $1.75 billion, a moderate 2.9 percent increase compared to the first half of 2010; and

WHEREAS, The average face value of coupons in the first half of 2011 was up 5.4 percent to $1.57 billion compared to $1.49 billion for the first half of 2010; and

WHEREAS, Consumer packaged goods (CPG) manufacturers offered consumers $485 billion in savings in 2010, representing a 13.9 percent increase over the prior year and 47.4 percent growth compared to five years ago; and

WHEREAS, In 2010, marketers once again distributed more CPG coupons than the prior year, reaching $332 billion, the largest single-year distribution quantity ever recorded in the United States, exceeding the prior record set in 2009 by 6.8 percent; and

WHEREAS, CPG marketers continued to allocate the largest share of coupons distributed, 89.6 percent, to the free-standing insert (FSI) in the first half of 2011; and

WHEREAS, Sixty percent of consumers are becoming more focused on the price of groceries as gas prices climb; and

WHEREAS, Seventy-six percent of consumers say their grocery bills have increased up to $50 weekly; 41 percent have seen a weekly increase of $20 to $50, inclusive; and

WHEREAS, Phil Lempert, the Supermarket Guru®, indicates that 93 percent of consumers have seen prices rise on items they buy in the grocery store and are employing tactics to save money, including 84 percent who are using coupons; and

WHEREAS, Eighty-four percent of consumers are eating out less frequently to save money and 52 percent redeem coupons; and

WHEREAS, Ninety-six percent of consumers said that they would still use coupons if they struck it big in the lottery. This reflects the value-oriented mindset that took root at the onset of the recession. This learned behavior was shared by shoppers whether their annual income was $20,000 or over $150,000; and

WHEREAS, Fifty-six percent of 13- to 17-year-olds use coupons or coupon codes, according to the parents of these teens, who are savers themselves. Teens, however, are using coupons and coupon codes for items most important to them. For example, 25 percent use coupons on clothing, 19 percent use coupons on entertainment, and 18 percent use coupons for beauty care and grooming; and

WHEREAS, Seventy-seven percent of consumers say they use the money they save with coupons on basic necessities, a 20-percent increase from the prior year; and

WHEREAS, Seventy-eight percent of consumers report using coupons regularly, up 14.7 share points from prerecession levels, and one-third said that they used more coupons in 2010 than the prior year; and

WHEREAS, Once consumers adopt frugal habits, they quickly discover that they like the feeling of saving money. Acceptance of these new habits can be seen in the largest share of response for increased coupon usage in the NCH Marketing Service, Inc.’s 2010 Annual Consumer Survey, 29.3 percent of consumers stated they are using more coupons for the enjoyment of saving, an increase of 11.7 share points over those stating that reason the prior year; and

WHEREAS, Fifty-eight percent of consumers use cents-off coupons received in the mail, newspapers, or magazines; and

WHEREAS, Seventy-five percent of consumers who consider the Internet to be their primary advertising source are now using coupons in newspaper inserts; now, therefore, be it

Resolved by the Assembly of the State of California, the Senate thereof concurring, That the Legislature recognizes September 2012 as National Coupon Month and acknowledges the value of coupons in achieving significant savings for California’s consumers; and be it further

Resolved, That the Chief Clerk of the Assembly transmit copies of this resolution to the author for distribution.