61581.
(a) There is established within the department, the Consumer Milk Price Survey (CMPS), a public information program.(b) For purposes of this article, the Division of Marketing Services, within the department, shall make available on the department’s web site and by means of a toll-free telephone number, the price of milk, as follows:
(1) There shall be a reporting of the retail price of one gallon of each brand sold by the grocer of the following milk standards of identity: whole milk; reduced fat (2 percent); lowfat (1 percent); and nonfat (skim). If a grocer sells milk in half gallons and not gallons, the division shall clarify in its report that the price listed is that of a half gallon.
(2) The report specified in paragraph (1) shall include the retail prices of each brand of milk sold at the following locations:
(A) Major grocery stores operated by a grocer operating 10 or more grocery stores having at least one location with more than 1,500 square feet of floor space.
(B) Medium-sized grocery stores operated by a grocer operating less than 10 grocery stores or operating 10 or more grocery stores, but having no location with more than 1,500 square feet of floor space.
(C) Small grocery stores with less than 1,500 square feet of floor space.
(D) Membership wholesale-retail establishments that sell milk to consumers who pay periodic membership fees.
(c) At least five store locations in each category and each region listed in subdivision (d) shall be selected monthly for a scientifically valid, random sample to provide data for the report. The report shall list the store name, an adequate description of the store’s location, all brands of milk sold in half-gallon and gallon increments, milk standards of identity offered for sale, the price, and the date of the price.
(d) To determine the price of milk, the division shall conduct market surveys of the following regions:
(1) Rural northern California:
Alpine, Amador, Butte, Calaveras, Colusa, Del Norte, El Dorado, Glenn, Humboldt, Lake, Lassen, Mendocino, Modoc, Nevada, Placer, Plumas, Shasta, Sierra, Siskiyou, Sutter, Tehama, Trinity, and Yuba Counties.
(2) The greater San Francisco Bay area:
Alameda, Contra Costa, Marin, Napa, San Francisco, San Mateo, Santa Clara, Solano, and Sonoma Counties.
(3) Central California:
Fresno, Inyo, Kern, Kings, Madera, Mariposa, Merced, Mono, Monterey, Sacramento, San Benito, San Joaquin, San Luis Obispo, Santa Barbara, Santa Cruz, Stanislaus, Tulare, Tuolumne, and Yolo Counties.
(4) Los Angeles and vicinity:
Los Angeles, Orange, and Ventura Counties.
(5) Other southern California markets:
Imperial, Riverside, San Bernardino, and San Diego Counties.
(e) The survey shall be completed monthly over a five-day period. The results of each survey shall not be disclosed prior to its completion. Employees of the division shall identify themselves when asking a store for price information. Each survey shall be conducted so that the information is posted by the division not more than five business days after completion.