Today's Law As Amended

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AB-1545 Children: internet safety: platform operators.(2021-2022)

As Amends the Law Today

 The Legislature finds and declares all of the following:
(a) Children increasingly consume digital entertainment on the internet and are uniquely susceptible to manipulation online given their lack of important neurological and psychological mechanisms that develop later in adulthood.
(b) Artificial intelligence, machine learning, and other complex systems are used to make continuous decisions about how online content for children can be personalized to increase engagement.
(c) Online companies gather, analyze, and use data for behavioral marketing directed at children.
(d) Companies employ sophisticated strategies, including neuromarketing, to affect consumer behavior and manipulate decisionmaking.
(e) Branded content in various forms of multimedia, including native advertising and influencer marketing, exposes children to marketing that is inherently manipulative or purposely disguised as entertainment or other information.

SEC. 2.

 Title 1.81.7 (commencing with Section 1798.300) is added to Part 4 of Division 3 of the Civil Code, to read:

TITLE 1.81.7. Kids Internet Design and Safety Act

 (a) This title shall be known, and may be cited, as the Kids Internet Design and Safety Act or the KIDS Act.
(b) The purpose of this title is to keep children safe and protect their interests on the internet.
 For purposes of this title:
(a) “Content” means streaming media in which the data from a video file is continuously delivered via the internet to a remote user allowing a video to be viewed online without being downloaded on a host computer or device.
(b) “Covered user” means a natural person under 13 years of age who is a California resident and who is logged into an account that meets both of the following criteria:
(1) The account was created by the person’s parent or guardian.
(2) The account explicitly identifies the primary user as a person under 13 years of age based on information provided by the parent or guardian who created the account.
(c) “Directed to children” means any of the following:
(1) Content that a reasonable person would believe was intended to appeal primarily to children under the age of 13.
(2) A channel consisting mainly of content that a reasonable person would believe was intended to appeal primarily to children under the age of 13.
(3) Content viewed by a covered user.
(f) “Operator” means any person that operates a platform, including any person offering products or services for sale through that platform, involving commerce within the state.
(h) “Platform” means an internet website, online service, online application, or mobile application that is operated for commercial purposes and that provides content that is directed to children.
 (a) (1) An operator of a platform shall not incorporate any of the following features with respect to content viewable by a covered user without first obtaining consent from the parent or guardian of the covered user:
(A) An auto-play setting that, without input from the covered user, commences additional video content directly following the video content initially selected by the covered user.
(B) Push alerts that are not for safety or security purposes.
(C) A display of the quantity of positive engagement or feedback that a covered user has received from other users.
(D) Any design feature or setting that allows a covered user to make purchases, submit content, or communicate with other individuals on the platform.
(2) An operator of a platform shall not display to a covered user advertising related to alcohol, tobacco, or products containing nicotine.
(b) An operator of a platform shall not, through content directed to children, promote, amplify, or otherwise encourage the consumption of content or advertising that involves any of the following:
(1) Sexual material.
(2) Physical or emotional violence, including bullying.
(3) Adult activities.
(c) An operator of a platform with content directed to children shall do all of the following:
(1) Allow a parent or guardian to create an account for that person’s child who is under 13 years of age.
(2) Provide a parent or guardian with parental controls that enable the parent or guardian to filter and block content viewable by the covered user for whom the parent or guardian created an account.
(3) Incorporate visual indicators that distinguish commercial content from noncommercial content.
(4) Publish and maintain a publicly accessible digital record of the content viewable or playable by a covered user.
(d) An operator of a platform shall implement a mechanism for users to report to the platform suspected violations of this section.
 The Attorney General shall do all of the following:
(a) (1) On or before June 1, 2027, and annually thereafter, conduct an audit of platforms to determine compliance with this title.
(2) The Attorney General shall audit 10 of the platforms that have the highest total number of covered users in the previous calendar year.
(3) The Attorney General may contract with a private entity to conduct, or assist with conducting, the audit required by this subdivision.
(b) Adopt regulations as necessary to implement this title.
(c) This section shall become operative on January 1, 2026.
 A violation of Section 1798.303 shall constitute unfair competition pursuant to Chapter 5 (commencing with Section 17200) of Part 2 of Division 7 of the Business and Professions Code.