31490.
(a) Except as otherwise provided in this section, a transportation agency may not sell or otherwise provide to any other person individual or entity personally identifiable information of any person who subscribes to an electronic toll or electronic transit fare collection system or who uses a toll bridge, toll lane, or toll highway that employs an electronic toll collection system.(b) A transportation agency that employs an electronic toll collection or an electronic transit fare collection system shall establish a privacy policy regarding the collection and use of personally identifiable information and provide to subscribers of that system a hard copy of the privacy policy or internet link to the privacy policy in a manner that is conspicuous and meaningful, such as by providing a copy to the link to the policy on the home page of the internet website for the electronic toll collection or an electronic transit fare collection system to the subscriber with the transponder, electronic transit pass, or other device used as an electronic toll or electronic transit fare collection mechanism, mechanism in an email acknowledging that the subscription process was successfully completed, or, if the system does not use a mechanism, such mechanisms, with the application materials. A transportation agency shall conspicuously post its privacy policy on its Internet Web site. internet website. For purposes of this subdivision, “conspicuously post” has the same meaning as that term is defined in paragraphs (1) to (4), inclusive, of subdivision (b) of Section 22577 of the Business and Professions Code. The privacy policy shall include, but need not be limited to, a description of the following:
(1) The types of personally identifiable information that is collected by the agency.
(2) The categories of third-party persons individuals or entities with whom the agency may share personally identifiable information.
(3) The process by which a the transportation agency notifies subscribers of material changes to its privacy policy.
(4) The effective date of the privacy policy.
(5) The process by which a subscriber may review and request changes to any of his or her the subscriber’s personally identifiable information.
(c) A transportation agency may, within practical business and cost constraints, store only personally identifiable information of a person such as, to the extent applicable, the account name, credit card number, billing address, vehicle information, and other basic account account, pay-by-plate, or violation information required to perform account functions such as billing, account settlement, or enforcement activities. All other information, pay-by-plate information, and violation information shall be discarded no more than four years and six months after the billing cycle has concluded, the bill has been paid, and all toll or fare violations, if applicable, have been resolved.
(d) A transportation agency shall make every effort, within practical business and cost constraints, to purge the personal account information of an account that is closed or terminated. In no case shall a transportation agency maintain personal information more than four years and six months after the date an account is closed or terminated.
(e) (1) A transportation agency may make personally identifiable information of a person available to a law enforcement agency only pursuant to a search warrant. Absent a provision in the search warrant to the contrary, the law enforcement agency shall immediately, but in any event within no more than five days, notify the person that his or her their records have been obtained and shall provide the person with a copy of the search warrant and the identity of the law enforcement agency or peace officer to whom the records were provided.
(2) This section does not prohibit a transportation agency from making personally identifiable information of a person available to a peace officer, as defined in Section 830.1 or 830.2 of the Penal Code, when that peace officer is conducting a criminal or traffic collision investigation, from obtaining personally identifiable information of a person if the officer has good cause to believe that a delay in obtaining this information by seeking a search warrant would cause an adverse result, as defined in subparagraphs (A) to (E), inclusive, of paragraph (2) of subdivision (a) of Section 1524.2 of the Penal Code.
(f) This section does not prohibit a transportation agency in subdivision (a) from providing aggregated traveler information derived from collective data that relates to a group or category of persons from which personally identifiable information has been removed.
(g) This section does not prohibit a transportation agency, with respect to an electronic toll collection system, from providing the license plate number of an intermodal chassis to the owner of the chassis for purposes of locating the driver of the chassis in the event the driver fails to pay a toll.
(h) This section, with respect to an electronic toll collection system, does not prohibit a transportation agency from sharing data with another transportation agency solely to comply with interoperability specifications and standards adopted pursuant to subdivision (a) of Section 27565 regarding electronic toll collection devices and technologies. A third-party vendor may not use personally identifiable information obtained under this subdivision for a purpose other than described in this subdivision.
(i) Subdivision (d) This section shall not prohibit a transportation agency, or its designee, from performing financial and accounting functions such as billing, account settlement, enforcement, or other financial activities required to operate and manage the agency from using or providing personally identifiable information for purposes of operating and managing an electronic toll collection or electronic transit fare collection system, auditing, or performing billing, collection, account maintenance, account settlement, and enforcement activities. A transportation agency shall not use or provide personally identifiable information for purposes of issuing public safety and travel alerts, or customer surveys, unless the transportation agency has received express written consent to do so. A transportation agency shall limit the personally identifiable information it provides for purposes of operating or managing the electronic toll collection system or transit fare collection system. This section, with respect to electronic transit fare collection systems, does not prohibit the sharing of data between transportation agencies for the purpose of interoperability between those agencies. A third-party vendor may not use personally identifiable information obtained under this subdivision for a purpose other than as described in this subdivision. system to information relevant to assist in carrying out the intended function.
(j) This section does not prohibit a transportation agency from communicating, either directly or through a contracted third-party vendor, In addition to uses of personally identifiable information authorized in subdivision (i), a transportation agency may communicate to subscribers of an electronic toll collection system or an electronic transit fare collection system about products and services offered by, by the agency, a business partner, or the entity with which it contracts for the system, using personally identifiable information limited to the subscriber’s name, address, and electronic mail address, provided that that, for personally identifiable information acquired on or after January 1, 2011, the transportation agency has received the subscriber’s express written consent to receive the communications. A transportation agency shall not use personally identifiable information obtained through the electronic toll collection system to market a private business entity’s nontoll-related product or service. On and after July 1, 2020, express written consent shall be obtained in a manner that is separate from the transportation agency’s privacy policy or terms and conditions before any personally identifiable information is used for purposes of this subdivision. The consent required by this subdivision may be revoked at any time through procedures established by the transportation agency.
(k) A transportation agency may shall not use a nonsubscriber’s personally identifiable information obtained using an electronic toll collection or electronic transit fare collection system to market products or services to that nonsubscriber. This subdivision shall not apply to toll-related products or services contained in a notice of toll evasion issued pursuant to Section 23302 of the Vehicle Code. related to a toll evasion or an invoice where pay-by-plate toll payment is authorized. The marketing authorized under this subdivision shall be limited to information about the toll bridge, toll lane, or toll highway, subscribing to an electronic toll collection system, and alternative means of toll payment.
(l) ( l) For purposes of this section, “transportation agency” means the Department of Transportation, the Bay Area Toll Authority, any entity operating a toll bridge, toll lane, or toll highway within the state, any entity administering an electronic transit fare collection system and any transit operator participating in that system, or any entity under contract at any level, including subcontractors, with any of the above entities. entities for purposes of billing, collection, account maintenance, account settlement, enforcement, communications, auditing, operating, or management of an electronic toll collection system or electronic transit fare collection system. A transportation agency and any entity under contract for a purpose enumerated above shall be deemed a single “transportation agency” for purposes of this section. A contractor or subcontractor shall not access, collect, use, or retain personally identifiable information obtained under this section for a purpose other than those enumerated above, and is subject to the data retention limits described in subdivisions (c) and (d). If a contractor or subcontractor accesses, collects, uses, or retains personally identifiable information for a purpose other than those enumerated above, the contractor or subcontractor shall be liable for the penalties described in subdivision (q).
(m) For purposes of this section, “electronic toll collection system” is a system where a transponder, camera-based vehicle identification system, or other electronic medium is used to deduct payment of a toll from a subscriber’s account or to establish an obligation to pay a toll, and “electronic transit fare collection system” means a system for issuing an electronic transit pass that enables a transit passenger subscriber to use the transit systems of one or more participating transit operators without having to pay individual fares, where fares are instead deducted from the subscriber’s account as loaded onto the electronic transit pass.
(n) For purposes of this section, “person” means any person who subscribes to an electronic toll collection or electronic transit fare collection system or any person who uses a toll bridge, toll lane, or toll road that employs an electronic toll collection system.
(o) For purposes of this section, “personally identifiable information” means any information that identifies or describes a person including, but not limited to, travel pattern data, address, telephone number, email address, license plate number, photograph, bank account information, or credit card number. For purposes of this section, with respect to electronic transit fare collection systems, “personally identifiable information” does not include photographic or video footage.
(p) For purposes of this section, “interoperability” means the sharing of data, including personally identifiable information, across multiple transportation agencies for the sole purpose of creating and operating an integrated transit fare payment system, integrated toll payment system, or both.
(q) (1) In addition to any other remedies provided by law, a person whose personally identifiable information has been knowingly sold or otherwise provided in violation of this section may bring an action to recover either actual damages or two thousand five hundred dollars ($2,500) for each individual violation, whichever is greater, and may also recover reasonable costs and attorney’s fees.
(2) A person whose personally identifiable information has been knowingly sold or otherwise provided three or more times in violation of this section may bring an action to recover either actual damages or four thousand dollars ($4,000) for each individual violation, whichever is greater, and may also recover reasonable costs and attorney’s fees.
(r) Nothing in subdivisions (c) and (d) this section shall preclude compliance with a court order or settlement agreement that has been approved on or before April 25, 2010.
(s) A transportation agency that employs an electronic toll collection or electronic transit fare collection system may impose an administrative fee on persons who use those systems in an amount sufficient to cover the cost of implementing this section.