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SB-753 California Consumer Privacy Act: definition of sale: advertisement service exception.(2019-2020)

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" 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Date Published: 04/04/2019 09:00 PM
SB753:v98#DOCUMENT

Amended  IN  Senate  April 04, 2019

CALIFORNIA LEGISLATURE— 2019–2020 REGULAR SESSION

Senate Bill
No. 753


Introduced by Senator Stern

February 22, 2019


An act to amend Section 1798.135 of the Civil Code, relating to privacy. An act to amend Section 1798.140 of the Civil Code, relating to privacy.


LEGISLATIVE COUNSEL'S DIGEST


SB 753, as amended, Stern. California Consumer Privacy Act. California Consumer Privacy Act: definition of sale: advertisement service exception.
Existing law, the California Consumer Privacy Act of 2018, beginning on January 1, 2020, grants a consumer various rights with regard to personal information relating to that consumer that a business collects, discloses for a business purpose, or sells, as provided. The act defines various terms for these purposes. The act defines the terms “sell,” “selling,” “sale,” or “sold” to mean selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer’s personal information by the business to another business or a third party for monetary or other valuable consideration. The act provides that, for purposes of the act, a business does not sell personal information in specified circumstances, including, among other exceptions, when the business uses or shares an identifier for a consumer who has opted out of the sale of the consumer’s personal information for the purposes of alerting third parties that the consumer has opted out of the sale of the consumer’s personal information. The act imposes certain responsibilities on the Attorney General in connection with the act, including the creation of regulations and providing guidance on how to comply with the act.
This bill, additionally, would provide that, for purposes of the act, a business does not sell personal information if the business, pursuant to a written contract, shares, discloses, or otherwise communicates to another business or third party a unique identifier only to the extent necessary to serve or audit a specific advertisement to the consumer. The bill would require the contract to prohibit the other business or third party from sharing, selling, or otherwise communicating the information except as necessary to serve or audit advertisement from the business.

Existing law, the California Consumer Privacy Act of 2018, beginning on January 1, 2020, grants a consumer various rights with regard to personal information relating to that consumer that is held by a business, including the right to direct the business not to sell the consumer’s personal information. The act requires a business that sells consumers’ personal information to 3rd parties to provide notice to consumers that this information may be sold and that consumers have the right to direct the business to not to sell this information. The act requires the business to comply by, among other things, providing on its internet homepage a specified link that enables a consumer to direct the business not to sell the consumer’s personal information and including that link with a description of a consumer’s specified rights in any of the business’s online privacy policy or policies and any California-specific descriptions of consumers’ privacy rights.

This bill would make nonsubstantive changes to the provision detailing those compliance requirements.

Vote: MAJORITY   Appropriation: NO   Fiscal Committee: NOYES   Local Program: NO  

The people of the State of California do enact as follows:


SECTION 1.

 Section 1798.140 of the Civil Code is amended to read:

1798.140.
 For purposes of this title:
(a) “Aggregate consumer information” means information that relates to a group or category of consumers, from which individual consumer identities have been removed, that is not linked or reasonably linkable to any consumer or household, including via a device. “Aggregate consumer information” does not mean one or more individual consumer records that have been de­identified.
(b) “Biometric information” means an individual’s physiological, biological or behavioral characteristics, including an individual’s deoxyribonucleic acid (DNA), that can be used, singly or in combination with each other or with other identifying data, to establish individual identity. Biometric information includes, but is not limited to, imagery of the iris, retina, fingerprint, face, hand, palm, vein patterns, and voice recordings, from which an identifier template, such as a faceprint, a minutiae template, or a voiceprint, can be extracted, and keystroke patterns or rhythms, gait patterns or rhythms, and sleep, health, or exercise data that contain identifying information.
(c) “Business” means:
(1) A sole proprietorship, partnership, limited liability company, corporation, association, or other legal entity that is organized or operated for the profit or financial benefit of its shareholders or other owners, that collects consumers’ personal information, or on the behalf of which such information is collected and that alone, or jointly with others, determines the purposes and means of the processing of consumers’ personal information, that does business in the State of California, and that satisfies one or more of the following thresholds:
(A) Has annual gross revenues in excess of twenty-five million dollars ($25,000,000), as adjusted pursuant to paragraph (5) of subdivision (a) of Section 1798.185.
(B) Alone or in combination, annually buys, receives for the business’s commercial purposes, sells, or shares for commercial purposes, alone or in combination, the personal information of 50,000 or more consumers, households, or devices.
(C) Derives 50 percent or more of its annual revenues from selling consumers’ personal information.
(2) Any entity that controls or is controlled by a business, as defined in paragraph (1), and that shares common branding with the business. “Control” or “controlled” means ownership of, or the power to vote, more than 50 percent of the outstanding shares of any class of voting security of a business; control in any manner over the election of a majority of the directors, or of individuals exercising similar functions; or the power to exercise a controlling influence over the management of a company. “Common branding” means a shared name, servicemark, or trademark.
(d) “Business purpose” means the use of personal information for the business’s or a service provider’s operational purposes, or other notified purposes, provided that the use of personal information shall be reasonably necessary and proportionate to achieve the operational purpose for which the personal information was collected or processed or for another operational purpose that is compatible with the context in which the personal information was collected. Business purposes are:
(1) Auditing related to a current interaction with the consumer and concurrent transactions, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards.
(2) Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity.
(3) Debugging to identify and repair errors that impair existing intended functionality.
(4) Short-term, transient use, provided the personal information that is not disclosed to another third party and is not used to build a profile about a consumer or otherwise alter an individual consumer’s experience outside the current interaction, including, but not limited to, the contextual customization of ads shown as part of the same interaction.
(5) Performing services on behalf of the business or service provider, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing advertising or marketing services, providing analytic services, or providing similar services on behalf of the business or service provider.
(6) Undertaking internal research for technological development and demonstration.
(7) Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business.
(e) “Collects,” “collected,” or “collection” means buying, renting, gathering, obtaining, receiving, or accessing any personal information pertaining to a consumer by any means. This includes receiving information from the consumer, either actively or passively, or by observing the consumer’s behavior.
(f) “Commercial purposes” means to advance a person’s commercial or economic interests, such as by inducing another person to buy, rent, lease, join, subscribe to, provide, or exchange products, goods, property, information, or services, or enabling or effecting, directly or indirectly, a commercial transaction. “Commercial purposes” do not include for the purpose of engaging in speech that state or federal courts have recognized as noncommercial speech, including political speech and journalism.
(g) “Consumer” means a natural person who is a California resident, as defined in Section 17014 of Title 18 of the California Code of Regulations, as that section read on September 1, 2017, however identified, including by any unique identifier.
(h) “Deidentified” means information that cannot reasonably identify, relate to, describe, be capable of being associated with, or be linked, directly or indirectly, to a particular consumer, provided that a business that uses deidentified information:
(1) Has implemented technical safeguards that prohibit reidentification of the consumer to whom the information may pertain.
(2) Has implemented business processes that specifically prohibit reidentification of the information.
(3) Has implemented business processes to prevent inadvertent release of deidentified information.
(4) Makes no attempt to reidentify the information.
(i) “Designated methods for submitting requests” means a mailing address, email address, Internet Web page, Internet Web portal, toll-free telephone number, or other applicable contact information, whereby consumers may submit a request or direction under this title, and any new, consumer-friendly means of contacting a business, as approved by the Attorney General pursuant to Section 1798.185.
(j) “Device” means any physical object that is capable of connecting to the Internet, directly or indirectly, or to another device.
(k) “Health insurance information” means a consumer’s insurance policy number or subscriber identification number, any unique identifier used by a health insurer to identify the consumer, or any information in the consumer’s application and claims history, including any appeals records, if the information is linked or reasonably linkable to a consumer or household, including via a device, by a business or service provider.
(l) “Homepage” means the introductory page of an Internet Web site internet website and any Internet Web an internet web page where personal information is collected. In the case of an online service, such as a mobile application, homepage means the application’s platform page or download page, a link within the application, such as from the application configuration, “About,” “Information,” or settings page, and any other location that allows consumers to review the notice required by subdivision (a) of Section 1798.145, 1798.135, including, but not limited to, before downloading the application.
(m) “Infer” or “inference” means the derivation of information, data, assumptions, or conclusions from facts, evidence, or another source of information or data.
(n) “Person” means an individual, proprietorship, firm, partnership, joint venture, syndicate, business trust, company, corporation, limited liability company, association, committee, and any other organization or group of persons acting in concert.
(o) (1) “Personal information” means information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Personal information includes, but is not limited to, the following if it identifies, relates to, describes, is capable of being associated with, or could be reasonably linked, directly or indirectly, with a particular consumer or household:
(A) Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers.
(B) Any categories of personal information described in subdivision (e) of Section 1798.80.
(C) Characteristics of protected classifications under California or federal law.
(D) Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
(E) Biometric information.
(F) Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an Internet Web site, internet website, application, or advertisement.
(G) Geolocation data.
(H) Audio, electronic, visual, thermal, olfactory, or similar information.
(I) Professional or employment-related information.
(J) Education information, defined as information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (20 U.S.C. section 1232g, 34 C.F.R. Part 99).
(K) Inferences drawn from any of the information identified in this subdivision to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
(2) “Personal information” does not include publicly available information. For these purposes, “publicly available” means information that is lawfully made available from federal, state, or local government records, if any conditions associated with such information. “Publicly available” does not mean biometric information collected by a business about a consumer without the consumer’s knowledge. Information is not “publicly available” if that data is used for a purpose that is not compatible with the purpose for which the data is maintained and made available in the government records or for which it is publicly maintained. “Publicly available” does not include consumer information that is deidentified or aggregate consumer information.
(p) “Probabilistic identifier” means the identification of a consumer or a device to a degree of certainty of more probable than not based on any categories of personal information included in, or similar to, the categories enumerated in the definition of personal information.
(q) “Processing” means any operation or set of operations that are performed on personal data or on sets of personal data, whether or not by automated means.
(r) “Pseudonymize” or “Pseudonymization” means the processing of personal information in a manner that renders the personal information no longer attributable to a specific consumer without the use of additional information, provided that the additional information is kept separately and is subject to technical and organizational measures to ensure that the personal information is not attributed to an identified or identifiable consumer.
(s) “Research” means scientific, systematic study and observation, including basic research or applied research that is in the public interest and that adheres to all other applicable ethics and privacy laws or studies conducted in the public interest in the area of public health. Research with personal information that may have been collected from a consumer in the course of the consumer’s interactions with a business’s service or device for other purposes shall be:
(1) Compatible with the business purpose for which the personal information was collected.
(2) Subsequently pseudonymized and deidentified, or deidentified and in the aggregate, such that the information cannot reasonably identify, relate to, describe, be capable of being associated with, or be linked, directly or indirectly, to a particular consumer.
(3) Made subject to technical safeguards that prohibit reidentification of the consumer to whom the information may pertain.
(4) Subject to business processes that specifically prohibit reidentification of the information.
(5) Made subject to business processes to prevent inadvertent release of deidentified information.
(6) Protected from any reidentification attempts.
(7) Used solely for research purposes that are compatible with the context in which the personal information was collected.
(8) Not be used for any commercial purpose.
(9) Subjected by the business conducting the research to additional security controls limit access to the research data to only those individuals in a business as are necessary to carry out the research purpose.
(t) (1) “Sell,” “selling,” “sale,” or “sold,” means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer’s personal information by the business to another business or a third party for monetary or other valuable consideration.
(2) For purposes of this title, a business does not sell personal information when: if any of the following apply:
(A) A consumer uses or directs the business to intentionally disclose personal information or uses the business to intentionally interact with a third party, provided the third party does not also sell the personal information, unless that disclosure would be consistent with the provisions of this title. An intentional interaction occurs when the consumer intends to interact with the third party, via one or more deliberate interactions. Hovering over, muting, pausing, or closing a given piece of content does not constitute a consumer’s intent to interact with a third party.
(B) The business uses or shares an identifier for a consumer who has opted out of the sale of the consumer’s personal information for the purposes of alerting third parties that the consumer has opted out of the sale of the consumer’s personal information.
(C) The business uses or shares with a service provider personal information of a consumer that is necessary to perform a business purpose if both of the following conditions are met:
(i) The business has provided notice that information being used or shared in its terms and conditions consistent with Section 1798.135.
(ii) The service provider does not further collect, sell, or use the personal information of the consumer except as necessary to perform the business purpose.
(D) The business transfers to a third party the personal information of a consumer as an asset that is part of a merger, acquisition, bankruptcy, or other transaction in which the third party assumes control of all or part of the business, provided that information is used or shared consistently consistent with Sections 1798.110 and 1798.115. If a third party materially alters how it uses or shares the personal information of a consumer in a manner that is materially inconsistent with the promises made at the time of collection, it shall provide prior notice of the new or changed practice to the consumer. The notice shall be sufficiently prominent and robust to ensure that existing consumers can easily exercise their choices consistently consistent with Section 1798.120. This subparagraph does not authorize a business to make material, retroactive privacy policy changes or make other changes in their privacy policy in a manner that would violate the Unfair and Deceptive Practices Act (Chapter 5 (commencing with Section 17200) of Part 2 of Division 7 of the Business and Professions Code).
(E) (i) Pursuant to a written contract, the business shares, discloses, or otherwise communicates to another business or third party an online identifier, an Internet Protocol address, a cookie identifier, a device identifier, or any unique identifier only to the extent necessary to deliver, show, measure, or otherwise serve or audit a specific advertisement to the consumer.
(ii) The contract specified in clause (i) shall prohibit the other business or third party from sharing, selling, or otherwise communicating the information except as necessary to deliver, show, measure, or otherwise serve or audit an advertisement from the business.
(u) “Service” or “services” means work, labor, and services, including services furnished in connection with the sale or repair of goods.
(v) “Service provider” means a sole proprietorship, partnership, limited liability company, corporation, association, or other legal entity that is organized or operated for the profit or financial benefit of its shareholders or other owners, that processes information on behalf of a business and to which the business discloses a consumer’s personal information for a business purpose pursuant to a written contract, provided that the contract prohibits the entity receiving the information from retaining, using, or disclosing the personal information for any purpose other than for the specific purpose of performing the services specified in the contract for the business, or as otherwise permitted by this title, including retaining, using, or disclosing the personal information for a commercial purpose other than providing the services specified in the contract with the business.
(w) “Third party” means a person who is not any of the following:
(1) The business that collects personal information from consumers under this title.
(2) (A) A person to whom the business discloses a consumer’s personal information for a business purpose pursuant to a written contract, provided that the contract:
(i) Prohibits the person receiving the personal information from:
(I) Selling the personal information.
(II) Retaining, using, or disclosing the personal information for any purpose other than for the specific purpose of performing the services specified in the contract, including retaining, using, or disclosing the personal information for a commercial purpose other than providing the services specified in the contract.
(III) Retaining, using, or disclosing the information outside of the direct business relationship between the person and the business.
(ii) Includes a certification made by the person receiving the personal information that the person understands the restrictions in subparagraph (A) clause (i) and will comply with them.
(B) A person covered by this paragraph that violates any of the restrictions set forth in this title shall be liable for the violations. A business that discloses personal information to a person covered by this paragraph in compliance with this paragraph shall not be liable under this title if the person receiving the personal information uses it in violation of the restrictions set forth in this title, provided that, at the time of disclosing the personal information, the business does not have actual knowledge, or reason to believe, that the person intends to commit such a violation.
(x) “Unique identifier” or “Unique personal identifier” means a persistent identifier that can be used to recognize a consumer, a family, or a device that is linked to a consumer or family, over time and across different services, including, but not limited to, a device identifier; an Internet Protocol address; cookies, beacons, pixel tags, mobile ad identifiers, or similar technology; customer number, unique pseudonym, or user alias; telephone numbers, or other forms of persistent or probabilistic identifiers that can be used to identify a particular consumer or device. For purposes of this subdivision, “family” means a custodial parent or guardian and any minor children over which the parent or guardian has custody.
(y) “Verifiable consumer request” means a request that is made by a consumer, by a consumer on behalf of the consumer’s minor child, or by a natural person or a person registered with the Secretary of State, authorized by the consumer to act on the consumer’s behalf, and that the business can reasonably verify, pursuant to regulations adopted by the Attorney General pursuant to paragraph (7) of subdivision (a) of Section 1798.185 to be the consumer about whom the business has collected personal information. A business is not obligated to provide information to the consumer pursuant to Sections 1798.110 and 1798.115 if the business cannot verify, pursuant to this subdivision and regulations adopted by the Attorney General pursuant to paragraph (7) of subdivision (a) of Section 1798.185, that the consumer making the request is the consumer about whom the business has collected information or is a person authorized by the consumer to act on such consumer’s behalf.

SECTION 1.Section 1798.135 of the Civil Code is amended to read:
1798.135.

(a)A business that is required to comply with Section 1798.120 shall, in a form that is reasonably accessible to consumers:

(1)Provide a clear and conspicuous link on the business’s internet homepage, titled “Do Not Sell My Personal Information,” to an internet web page that enables a consumer, or a person authorized by the consumer, to opt-out of the sale of the consumer’s personal information. A business shall not require a consumer to create an account in order to direct the business not to sell the consumer’s personal information.

(2)Include a description of a consumer’s rights pursuant to Section 1798.120, along with a separate link to the “Do Not Sell My Personal Information” internet web page in:

(A)Its online privacy policy or policies if the business has an online privacy policy or policies.

(B)Any California-specific description of consumers’ privacy rights.

(3)Ensure that all individuals responsible for handling consumer inquiries about the business’s privacy practices or the business’s compliance with this title are informed of all requirements in Section 1798.120 and this section and how to direct consumers to exercise their rights under those sections.

(4)For consumers who exercise their right to opt-out of the sale of their personal information, refrain from selling personal information collected by the business about the consumer.

(5)For a consumer who has opted-out of the sale of the consumer’s personal information, respect the consumer’s decision to opt-out for at least 12 months before requesting that the consumer authorize the sale of the consumer’s personal information.

(6)Use any personal information collected from the consumer in connection with the submission of the consumer’s opt-out request solely for the purposes of complying with the opt-out request.

(b)Nothing in this title shall be construed to require a business to comply with the title by including the required links and text on the homepage that the business makes available to the public generally, if the business maintains a separate and additional homepage that is dedicated to California consumers and that includes the required links and text, and the business takes reasonable steps to ensure that California consumers are directed to the homepage for California consumers and not the homepage made available to the public generally.

(c)A consumer may authorize another person solely to opt-out of the sale of the consumer’s personal information on the consumer’s behalf, and a business shall comply with an opt-out request received from a person authorized by the consumer to act on the consumer’s behalf, pursuant to regulations adopted by the Attorney General.