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AB-182 Heroin and Opioid Public Education (HOPE) Act.(2017-2018)

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Date Published: 03/23/2017 09:00 PM
AB182:v97#DOCUMENT

Amended  IN  Assembly  March 23, 2017
Amended  IN  Assembly  March 09, 2017

CALIFORNIA LEGISLATURE— 2017–2018 REGULAR SESSION

Assembly Bill No. 182


Introduced by Assembly Member Waldron
(Coauthors: Assembly Members Baker, Mayes, and Wood)
(Coauthors: Senators Bates and Glazer)

January 19, 2017


An act to add Article 5 (commencing with Section 11774) to Chapter 1 of Part 2 of Division 70.5 10.5 of the Health and Safety Code, relating to drug abuse.


LEGISLATIVE COUNSEL'S DIGEST


AB 182, as amended, Waldron. Heroin and Opioid Public Education (HOPE) Act.
Existing law vests the State Department of Health Care Services with duties, powers, purposes, functions, responsibilities, and jurisdiction of alcohol and drug programs in the state, including narcotic treatment programs that use narcotic replacement therapy for maintenance or detoxification of opioid medication dependence. Existing law requires the department to develop and implement a statewide prevention campaign designed to deter the abuse of methamphetamine in California, and authorizes the department to develop and implement a mass media alcohol and other drug education program in order to provide community education, develop public awareness, and motivate community action in alcohol and other drug abuse prevention, treatment, and rehabilitation.
This bill would require the department, in consultation with specified entities, stakeholders, to develop, coordinate, implement, and oversee a comprehensive multicultural public awareness campaign, to be known as “Heroin and Opioid Public Education (HOPE).” The bill would require the HOPE program to provide for the coordinated and widespread public dissemination of individual case stories and other generalized information that is designed to, among other things, describe the effects and warning signs of heroin use and opioid medication abuse, so as to better enable members of the public to determine when help is needed and identify the pathways that are available for individuals to seek help. The bill would require the HOPE program to effectuate the dissemination of information by using appropriate types of media, as specified, employing a variety of complementary educational themes and messages that are tailored to appeal to different target audiences, and using culturally and linguistically appropriate means.
The bill would require the department to submit a report to the Governor and Legislature on at least an annual basis, that summarizes the actions that have been undertaken by the department to implement the bill and includes an assessment of the effectiveness of the HOPE program, as specified.
Vote: MAJORITY   Appropriation: NO   Fiscal Committee: YES   Local Program: NO  

The people of the State of California do enact as follows:


SECTION 1.

 This act shall be known, and may be cited, as the “HOPE Act.”

SEC. 2.

 Article 5 (commencing with Section 11774) is added to Chapter 1 of Part 2 of Division 10.5 of the Health and Safety Code, to read:
Article  5. Heroin and Opioid Public Education (HOPE)

11774.
 The Legislature finds and declares all of the following:
(a) There is an epidemic in this state stemming from the use of heroin and the abuse of opioid medications.
(b) In order for the state to combat this epidemic, citizens in all walks of life shall be alerted to the problem, and shall be armed with information that will allow them to recognize, and undertake appropriate actions, when they or their loved ones are at risk of, or are succumbing to, a heroin or opioid medication addiction.
(c) The widespread dissemination of information necessary to combat the state’s heroin and opioid medication epidemic could be successfully achieved through the institution and maintenance of a multicultural statewide public awareness campaign, which would be carefully coordinated through all available multimedia channels to reach a wide variety of audiences, including drug users, their family members and friends, medical practitioners and nurses, emergency personnel, and employers.
(d) Prescription drug overdoses now kill more people than car accidents.
(e) Every day, 2,500 children 12 to 17 years of age abuse a prescription painkiller for the first time, and more people are becoming addicted to prescription drugs.
(f) Data from the federal Centers for Disease Control and Prevention suggests that the nonmedical use of prescription painkillers costs public and private health insurers seventy-two billion eight hundred million dollars ($72,800,000,000) annually.
(g) As abuse rates have risen, the functions of the State Department of Alcohol and Drug Programs have been transferred to the State Department of Health Care Services.
(h) In order to be more successful in combating drug abuse, while addressing the current opioid and heroin epidemic, the department’s current public awareness campaign is being used to combat the state’s growing heroin and opioid medication epidemic shall be designed to do all of the following:
(1) Educate the public as to the reasons why ordinary people may engage in the abuse of opioid medications and the associated use of heroin.
(2) Rebut the commonly accepted myths and stereotypes associated with heroin use and opioid medication abuse.
(3) Stigmatize and condemn the abuse and diversion of opioid medication, while still recognizing the legitimate use of those opioid drugs as medications.

11774.1.
 (a) The department, in consultation with the Coalition for a Drug Free California and, as appropriate, the federal Drug Enforcement Administration, stakeholders, as appropriate, shall develop, coordinate, implement, and oversee a comprehensive multicultural public awareness campaign, to be known as “Heroin and Opioid Public Education (HOPE),” which shall allow for the coordinated and widespread dissemination of information designed to combat the growing heroin and opioid medication epidemic in the state.
(b) Using the means described in subdivision (c), HOPE shall provide for the coordinated and widespread public dissemination of individual case stories and other generalized information that is designed to do all of the following:
(1) Identify the pathways that can lead to opioid medication abuse and heroin use, and the reasons why opioid medication abuse may evolve into heroin use.
(2) Show the many faces of heroin and opioid medication addiction, and rebut the commonly accepted myths and stereotypes about heroin users and opioid medication abusers.
(3) Condemn and stigmatize the abuse and diversion of opioid medication, while recognizing the legitimate use of those same opioid drugs as medications.
(4) Describe the effects and warning signs of heroin use and opioid medication abuse, so as to better enable members of the public to determine when help is needed.
(5) Show the link that exists between heroin and opioid medication addiction and suicidal behavior.
(6) Identify the pathways that are available for individuals to seek help in association with their own, or another person’s, heroin or opioid medication addiction, and indicate the various telephone hotline systems that exist in the state for persons who wish to report a case of drug abuse or engage in substance abuse treatment.
(7) Highlight the availability of naloxone hydrochloride as a means to avert death from a heroin or opioid medication overdose, identify pathways for members of the public to obtain a prescription for naloxone hydrochloride and training in the emergency administration of naloxone hydrochloride, and promote the proper use of naloxone hydrochloride in crisis situations.
(8) Highlight the benefits of substance abuse treatment and the potential for treatment to allow for the reclaiming of lives that have been upset by addiction, and underscore the fact that relapses occur not because treatment is ineffective, but because of the nature of addiction, which is a recurring and relapsing disorder.
(9) Highlight the benefits of medication-assisted therapy using medications approved by the federal Food and Drug Administration, such as methadone, buprenorphine, extended-release injectable naltrexone, or other similar drugs, and destigmatize the use of that medication-assisted therapy.
(10) Identify the methods that can be used by an individual to help finance the costs of substance abuse treatment.
(11) Identify the steps that individuals can take to prevent and deter family members, friends, students, patients, coworkers, and others from first experimenting with inappropriately obtained opioid medications, and from misusing or mismanaging lawful opioid medications.
(12) Identify the proper methods for safeguarding, and for safely disposing of, legitimate opioid medications.
(13) Address any other issues that the department may deem appropriate and necessary to proactively educate the public about the state’s heroin and opioid medication epidemic and the actions that can be taken by members of the public to reduce the likelihood of heroin or opioid medication addiction, or to otherwise respond to, or mitigate the effects of, heroin or opioid medication addiction in cases in which it is present.
(c) (1) The HOPE program shall effectuate the dissemination of information described in subdivision (b) by using appropriate types of media to achieve the goal efficiently and effectively, including new technologies in media, print media, television and radio, Internet and social media.
(2) In disseminating the information described in subdivision (b), the HOPE program shall employ a variety of complementary educational themes and messages that shall be tailored to appeal to different target audiences in the state. At a minimum, the HOPE program shall incorporate all of the following:
(A) At least one message that is directed at, and is tailored to influence and resonate with, individuals who are personally at risk of heroin use or opioid medication abuse or who have already started down a pathway to addiction.
(B) At least one message that is directed at, and is tailored to influence and resonate with, the family members and friends of addicted persons, teachers, school nurses, medical practitioners, and employers.
(C) At least one message that is directed at the dangers of teen drug pilfering from the household medicine cabinet and how this could be avoided through the use of safe storage products.
(3) Information under the HOPE program shall be disseminated using culturally and linguistically appropriate means, in a manner that demonstrates respect for individual dignity and cultural differences. Where feasible and appropriate, the information shall be made available in a variety of languages.
(4) The department may enter into public-private partnerships with pharmaceutical or health care insurance companies, nonprofit social services organizations, mental health services providers and clinics, law enforcement, health care agencies, and school districts, that provide services in the state in order to facilitate the dissemination of information under the HOPE program.

11774.2.
 (a) The department shall submit to the Governor and the Legislature on at least an annual basis, a report that summarizes the actions that have been undertaken by the department to implement this article and includes an assessment of the effectiveness of the program, including, but not limited to, effects on the rate of new opioid and heroin addictions by populations, mitigation of the effects of opioid or heroin addiction, crime rates, hospitalization rates, death rates, and other calculable results as determined by the department. The report shall provide any recommendations for legislative or executive action that may be necessary to facilitate the ongoing success of the program.
(b) A report to be submitted to the Legislature pursuant to this section shall be submitted in compliance with Section 9795 of the Government Code.

11774.3.
 The department may adopt regulations in accordance with the rulemaking provisions of the Administrative Procedure Act (Chapter 3.5 (commencing with Section 11340) of Part 1 of Division 3 of Title 2 of the Government Code) as necessary to implement this article.