26151.
(a) (1) All advertisements and marketing shall accurately and legibly identify the licensee responsible for its content, by adding, at a minimum, the licensee’s active license number.(2) A technology platform shall not display an advertisement by a licensee on an Internet Web page unless the advertisement displays the license number of the licensee.
(3) An outdoor advertising company subject to the Outdoor Advertising Act (Chapter 2 (commencing with Section 5200) of Division 3) shall not display an advertisement by a licensee unless the advertisement displays the license number of the licensee.
(b) Any advertising or marketing placed in broadcast, cable, radio, print, and digital communications shall only be displayed where at least 71.6 percent of the audience is reasonably expected to be 21 years of age or older, as determined by reliable, up-to-date audience composition data.
(c) Any advertising or marketing involving direct, individualized communication or dialogue controlled by the licensee shall utilize a method of age affirmation to verify that the recipient is 21 years of age or older before engaging in that communication or dialogue controlled by the licensee. For purposes of this section, that method of age affirmation may include user confirmation, birth date disclosure, or other similar registration method.
(d) All advertising shall be truthful and appropriately substantiated.
(e) (1) A violation of paragraph (1) of subdivision (a) by a cannabis-related business licensee, or by a licensed or unlicensed cannabis-related business using a fictitious license number, that has entered into an agreement for advertisement or marketing, is subject to a civil penalty of ten thousand dollars ($10,000) per incident, except that a business shall be provided 48 hours to correct its first violation prior to being made subject to the civil penalty. This subdivision does not apply to a cannabis-related business licensee using a suspended or expired license number that is otherwise legitimate. This subdivision applies to all licensees specified in Section 26050.
(2) Notwithstanding subdivision (b) of Section 26038, all civil fines collected pursuant to paragraph (1) are hereby continuously appropriated to the Board of State and Community Corrections to provide grants to cities, counties, and cities and counties to fund cannabis control officers. Funds shall be made available by the board upon application by a city, county, or city and county, subject to the following:
(A) The city, county, or city and county shall have an ordinance allowing cannabis businesses to operate within its jurisdiction.
(B) There shall be an active cannabis business either operating within the jurisdiction or a cannabis business with a license application currently pending within the jurisdiction. The department may approve a grant before a cannabis business is active, but shall not release the funding until the cannabis business is operating.
(C) Cities, counties, or cities and counties that enact an ordinance allowing cannabis businesses after January 1, 2019, shall have priority for funding.