Today's Law As Amended

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AB-1984 Buses: illuminated advertising: University of California, Irvine.(2011-2012)

As Amends the Law Today


 Section 25354 is added to the Vehicle Code, to read:

 (a) Notwithstanding Sections 25400 and 25950, a bus operated by the University of California, Irvine’s public transport system on regularly scheduled service, in addition to the illuminated signs described in Section 25353, may also be equipped with illuminated signs that display advertising and that emit any light color, if all of the following conditions are met:
(1) Each illuminated sign displaying advertising emits diffused nonglaring light.
(2) Each illuminated sign displaying advertising is limited in size to a display area of not greater than 4,464 square inches.
(3) Each illuminated sign displaying advertising does not resemble, nor is it installed in a position that interferes with the visibility or effectiveness of, a required lamp, reflector, or other device upon the vehicle.
(4) Each illuminated sign displaying advertising is only placed on one or both sides of the vehicle, and is not placed in a forward-facing or rear-facing position, and no more than one such sign is placed on either side of any single vehicle.
(5) The mixing of individually colored light emitting diode elements, including red, is allowed in each illuminated sign displaying advertising as long as the emitted color formed by the combination of light emitting diode elements is not red.
(b) (1) An illuminated sign displaying advertising may be operated as a dynamic message sign in a paging or streaming mode. However, the electronic message sign display shall remain static while a bus is operating on a freeway as defined in Section 257 of the Streets and Highways Code.
(2) The following definitions shall govern the construction of paragraph (1):
(A) “Paging,” meaning character elements or other information presented for a period of time and then disappearing all at once before the same or new elements are presented, is permitted if the display time of each message is between 2.7 and 10 seconds. Blanking times between each message shall be between 0.5 and 25 seconds.
(B) “Streaming,” meaning character elements or other information moving smoothly and continuously across the display, is permitted if the character movement time, from one end of the display to the other, is at least 2.7 seconds, and the movement time of the entire message does not exceed 10 seconds.
(c) By July 1, 2017, the Legislature requests that the University of California, Irvine make a report to the Legislature on the viability of advertisement sales relating to illuminated signs on public buses pursuant to Section 9795 of the Government Code.
(d) The University of California, Irvine’s public transport system may, pursuant to subdivision (a), operate up to 25 buses with illuminated signs displaying advertising for two years, after which time the city may increase the number of buses with the signs to up to 30.
(e) This section shall remain in effect only until January 1, 2018, and as of that date is repealed, unless a later enacted statute, that is enacted before January 1, 2018, deletes or extends that date.
SEC. 2.
 The Legislature finds and declares that a special law is necessary and that a general law cannot be made applicable within the meaning of Section 16 of Article IV of the California Constitution because the University of California, Irvine’s public transit system is operating a revenue deficit in light of budget reductions and is evaluating several strategies designed to enhance revenue to offset operational expenses, including the use of electronic illuminated signage affixed to the side of buses to sell advertising, and this act would allow the university to increase its revenues on a pilot program basis.